We offer real families and model families with genuine chemistry and camera-ready confidence. As a model-led agency, we take a personalized, inclusive approach to casting. We help you tell authentic stories that truly resonate with your audience. 
 

How do I book a family for a photoshoot or advert?

Booking a family through ROC is simple. Just send us a brief outlining your project details, including dates, location and the type of family you’re looking for. We’ll then recommend suitable family units from our roster and manage availability, rates and logistics for you. From initial enquiry to final confirmation, we handle the process so everything runs smoothly. 

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What types of campaigns use family talent? 

Family talent is used across a wide range of campaigns including television commercials, lifestyle advertising, e-commerce shoots, social media content, travel and leisure campaigns, healthcare marketing, retail promotions and branded content. Families help create relatable and authentic content that resonates with a broad audience. 

 

Why do brands use authentic family talent in campaigns? 

Brands use authentic family talent because real family dynamics help create genuine, trustworthy and emotionally engaging content. Whether promoting holidays, healthcare services, home products or everyday lifestyle brands, authentic families can help audiences connect with a campaign and see themselves reflected in the story being told. 

 

Do family models need previous experience?

No, previous experience is not always necessary. Many brands are looking for authentic families with natural chemistry and relatable personalities rather than professional modelling backgrounds. ROC represents a variety of family talent, including families who are new to the industry as well as those with experience in advertising, modelling and commercial campaigns.