The different types of talent brands need and why?

In the modern-day world audiences can spot inauthenticity instantly. Brands are not just selling products they are selling stories, lifestyle and their values. The talent used tell those stories and play a critical role in whether campaigns feel believable or staged.

At ROC we have a range of talent as we are clear there is no one-size-fits-all model. Different campaigns require different types of talent, each bring something different.

Here’s a closer look at the talent ROC can offer:

Lifestyle talent: perfect for everyday storytelling. Lifestyle talent helps audiences imagine themselves in the moment, making content feel relatable and real.

Commercial models: Confident, adaptable and camera-ready, commercial models are ideal for polished campaigns that need clarity, professionalism and efficiency.

Actors and presenters: Skilled in performance and communication, they bring scripts, narratives and branded content to life with confidence and impact.

Families and couples: Real chemistry creates emotional connection. Families and couples can help audiences visualise themselves within a brands world, making campaigns feel warm and authentic.

Real talent: People with lived experience, individuality or specialist skills. Real talent adds credibility, diversity and depth, helping brands feel modern, inclusive and grounded. 

Emerging: Fresh faces with natural presence. Emerging talent brings energy, originality and a sense of discovery, helping brands connect with new audiences and stay ahead of trends while feeling current and authentic.

Great casting doesn’t just show a product and brand – it shows people who make it real. At ROC, we hand-pick talent who bring warmth, credibility and presence on screen, ensuring every campaign feels authentic and aligned with a brands voice.