Creating a successful campaign requires more than just strong visuals it requires the right people. From commercial models and actors to lifestyle talent and real people, casting plays a major role in how audiences connect with a brand. This is why many businesses choose to work with talent agencies when planning advertising campaigns, content shoots, and brand activations. One of the biggest benefits of working with a talent agency is access to a diverse range of professiona

ROC Talent for Spacegoods ROC Talent Agency has worked with Spacegoods across a range of social media campaigns over recent years, supplying talent to help showcase the brand’s image and everyday practical consumption of their products. Each campaign focuses on the brand identity of Spacegoods, to help consumers achieve their goals through the support of using Spacegood products resulting in our talent helping to create an authentic and realistic feel. Our recent campaign

Modern advertising has shifted away from overly polished campaigns and towards content that feels real, relatable, and human. Today’s audiences connect far more with authentic people, natural interactions, and genuine storytelling than perfectly staged advertising. Social media has played a huge role in this change. Platforms like TikTok and Instagram have made audiences more drawn to candid, behind-the-scenes, and user-generated style content. Because of this, brands are inc

ROC Talent working with Sweet Bee ROC Talent has worked with Sweet Bee across a number of shoots and campaigns, creating a strong relationship that allows us to supply the correct talent for each shoot. Each campaign focuses on creating a warm, natural and lifestyle-led feel, helping showcase the brand in an authentic and relatable way. Through visual and genuine interactions, the content captures simple everyday moments while maintaining a strong commercial approach that fee

Thinking about joining the ROC family? Your application photos are your chance to make a strong first impression and show us who you are naturally in front of the camera. Here are our top tips to help your images stand out for all the right reasons. 1. Keep It Natural We want to see the real you. Keep your look clean, fresh, and effortless. Style your hair naturally Keep make-up minimal and natural-looking Choose simple or classic jewellery Avoid heavy editing or filters Natu

ROC Talent for Vax ROC Talent Agency has worked with Vax across a range of campaigns over the years, supplying talent to help showcase the brand’s reliability and everyday practicality of their products. Each campaign focuses on the everyday use of Vax products, whether for homes with pets or everyday cleaning routines, our talent helps to create an authentic and realistic feel. Our recent campaign continues to show this, as it presents our models working alongside pets t

Yes, absolutely. A large number of our bookings are specifically for social media content, and we regularly work with brands and creators across platforms like Instagram, TikTok, websites and other digital channels. We understand that social content often requires a slightly different approach. It’s about finding talent that look natural on camera, who can connect with an audience quickly, and bring an authentic energy that aligns with your brand. Whether you’re planning

Nikki recently worked with Biosensitive, helping to highlight the brand’s proactive, science-led approach to health in a way that feels simple and accessible. With a natural delivery and friendly on-camera presence, Nikki brought the message to life in a way that felt clear and relatable. Her ability to connect with the audience meant that the content remained informative while still feeling engaging. This isn’t the first time ROC have worked with Biosensitive. Previously

Selecting the right talent doesn’t need to be complicated. At ROC, we keep the process simple and flexible in order to meet the needs of your project. You can start by browsing our website and exploring our roster to get a feel for the talent available. If you’re working to a specific brief, we can also support you with a tailored casting call or curate a carefully selected package of talent that fits your needs. Once we understand your vision, we’ll provide a curated sho

Meera for Passenger Meera worked with Passenger on location for a campaign centred around getting outdoors and embracing everyday adventure. Set against natural surroundings, the shoot focused on capturing honest moments that reflect how the brand connects with people who value comfort, travel, and time spent outside. From location lifestyle shots to candid moments on set, the campaign highlights how the right talent can help outdoor, and lifestyle brands create content that

Absolutely. We love working with independent brands, small businesses, and startups just as much as established companies. In fact, many of our clients are in the early stages of building their brand and are looking for high-quality, relatable talent to bring their ideas to life. We understand that every campaign matters. Whether it’s launching a new product, building a social media presence, or creating content for website, having the right talent can make a huge difference

Elsie, Rosa and Jessica for CyberJammies ROC Talent Agency has worked with CyberJammies across a range of campaigns over the years, supplying models to help deliver the brand’s signature blend of high-quality design and everyday luxury. Each campaign has focused on capturing authentic, at-home moments that feel natural and relaxed. This recent campaign continues that approach, capturing genuine at-home moments that reflect how the collection fits seamlessly into everyday

As the year is coming to an end, we’ve been reflecting on everything our team, talent and clients have achieved together. It’s safe to say that 2025 has been one of our most exciting years yet and we have worked on a range of amazing projects. From vibrant commercial shoots to heartfelt brand stories, new client partnerships and a growing roster of incredible talent this year has been full of creativity, collaboration and moments we are proud of. Some of our highlights are:

Recently, our talent had the opportunity to work with Dunlop Boots on their latest commercial project. This campaign focused on showcasing the brand’s reliability, durability and trusted reputation across industries. The aim was to capture clear, engaging visuals that highlight Dunlop’s commitment to quality and innovation. The brief focused on capturing strong, engaging visuals that highlight Dunlop Boots’ commitment to quality and ongoing innovation. Our aim was to showcase